Policy Statement

This document sets forth the policy of b2b Forest and is designed to provide reasonable assurance that (i) a consistent process is followed with respect to the dissemination of commercial electronic messages to B2B Forest Private Limited clients and prospective clients in Canada, and (ii) B2B Forest Private Limited employees sending commercial electronic messages from and/or to a computer system(s) in Canada comply with the requirements of CASL.

The B2B Forest Private Limited Anti-Spam Policy (“ Anti-Spam Policy ”) and related procedures (the “CASL Procedures”) require that all B2B Forest Private Limited employees sending CEMs from and/or to a computer system(s) in Canada or to an electronic address that will be accessed from a computer system in Canada comply with CASL, and seeks to ensure that all CEMs sent by or on behalf of B2B Forest Private Limited, or using a B2B Forest Private Limited email address or using a device owned or provided by B2B Forest Private Limited, comply with CASL.

Policy Details

The Anti-Spam Policy describes B2B Forest Private Limited’s commitments relating to the provisions of CASL and electronic messages of a commercial nature sent to B2B Forest Private Limited clients, prospective clients, and others, as applicable. From time to time, B2B Forest Private Limited may implement additional policies, procedures, and/or practices as it relates to anti-spam measures.

Application

This Policy applies to B2B Forest Private Limited employees who may be sending CEMs from and/or to a computer system(s) in Canada or to an electronic address that will be accessed from a computer system in Canada. With respect to B2B Forest Private Limited’s operations, the Anti-Spam Policy has been adopted in compliance with the requirements of CASL, and B2B Forest Private Limited is committed to complying with CASL. All other B2B Forest Private Limited policies and procedures will be interpreted in a manner that is consistent with the Anti-Spam Policy and that promotes compliance with CASL to seek to deter damaging and deceptive forms of spam from occurring in Canada.

Consent

B2B Forest Private Limited obtains express, opt-in consent, unless a verifiable basis for implied consent or an exception to consent exists, before sending a CEM to anyone who has not had an existing business relationship with B2B Forest Private Limited within two years before the date on which the CEM is sent. Unless a valid documented basis for implied consent or an exception to consent exists, B2B Forest Private Limited also obtains express, opt-in consent for the sending of CEMs to B2B Forest Private Limited prospects.

The request for consent cannot be in an electronic message unless there exists a basis for implied consent to send the message. The request for consent must be sought separately within a communication (e.g. through a separate action such as affirmatively checking a checkbox) and cannot be bundled as a term of acceptance of an agreement. Verbal consent is acceptable where a record of the details of the consent is maintained in a database.

Form and Content of CEMs

All CEMs are required to comply with the form and content requirements of CASL, generally described as follows :

  • identifies the sender.
  • the sender’s mailing address.
  • the sender’s telephone number or email address or link to a webpage.
  • an unsubscribe mechanism or withdrawal of consent from receiving CEMs from B2B Forest Private Limited and its subsidiaries and affiliates.. B2B Forest Private Limited takes steps to require that any third-party service provider who sends CEMs on behalf of B2B Forest Private Limited complies with CASL.

Storage of Relationship Details

A key component of complying with CASL involves maintaining records of B2B Forest Private Limited’s relationships with clients and prospective clients.

Each business unit of B2B Forest Private Limited is required to create and maintain in the business unit’s Client Relationship Management (CRM) system (including, but not limited to, Benchmark, Salesforce), verifiable records documenting the relationships giving rise to implied consent, and verifiable records of express, opt-in consents obtained from B2B Forest Private Limited clients and prospective clients. “Clients ” are defined as those organizations or individuals who have at least one open account or a contractual relationship with B2B Forest Private Limited at the relevant time. Organizations or individuals who have closed their last remaining account or terminated their contract with B2B Forest Private Limited are not considered B2B Forest Private Limited clients for purposes of this Policy.

Implied consent or express, opt-in consent is obtained in accordance with the CASL Procedures and recorded in the applicable CRM system in order to track the client and prospect relationships.

Records of express, opt-in consent and records documenting the relationships giving rise to implied consent are retained for a minimum of three years after B2B Forest Private Limited ceases sending CEMs to the B2B Forest Private Limited client or prospect.

Commercial Electronic Messages

All B2B Forest Private Limited employees sending CEMs from and/or to a computer system(s) in Canada are required to comply with this Policy and related CASL procedures and processes.

A “CEM” is defined as an electronic message that includes content (for instance, text, hyperlinks, images, or attachments) that:

  • promotes, offers, or advertises B2B Forest Private Limited or B2B Forest Private Limited’s products or services, employees, or contact
  • solicits business for B2B Forest Private Limited or B2B Forest Private Limited’s employees or contacts
  • any other similar message that encourages participation in commercial activity.

Examples include promotional event invitations (e.g., webcasts or B2B Forest Private Limited events), marketing newsletters, etc.

The following messages do not have to comply with the requirements applicable to CEMs:
  • messages sent to B2B Forest Private Limited clients about their business.
  • internal communications about B2B Forest Private Limited’s business (including communications with B2B Forest Private Limited offices outside Canada).
  • legally required notices, such as messages that are sent to comply with a regulatory requirement (e.g., material changes, required account activity information, etc.).
  • responses to requests, inquiries or complaints.
  • Messages that B2B Forest Private Limited employees email each other internally using a device that B2B Forest Private Limited owns or provides, or using a B2B Forest Private Limited email address, should be related to B2B Forest Private Limited. B2B Forest Private Limited employees may not internally email each other offers, promotions, advertisements, or referrals unrelated to B2B Forest Private Limited business without the internal recipient’s verbal consent.

Compliance by Third Parties

All third-party contracts with service providers who may send CEMs on behalf of B2B Forest Private Limited must contain contractual clauses obligating the service provider to comply with CASL including the form and content requirements of CEMs.

Unsubscribe Mechanism

CEMs that are not exempt from requirements applicable to CEMs noted above are required to include a form of unsubscribe mechanism to facilitate the withdrawal of consent or do-not-contact requests within a period of time and in a manner that would allow B2B Forest Private Limited to process that request within 10 days of the date on which the unsubscribe, withdrawal of consent or do-not-contact request was made. This information should be maintained in the applicable database that tracks the client and prospect relationships.

All emails sent by employees will be compliant with CASL and will include the option to ‘unsubscribe.’ You can ‘unsubscribe’ from our Commercial Electronic Messages at any time by visiting

https://b2bforest.com/unsubcsribe

or by emailing dpo@b2bforest.com with ‘Unsubscribe’ in the subject line.

Contact Us

If you have any questions or suggestions about our Privacy Policy, do not hesitate to contact us.